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For our Media/Visual Literacy project we will be focusing on the Volkswagen commercial with the little kid dressed as Darth Vader that played during the Super Bowl.

Some Critical Questions: How does this commercial appeal to men versus women? What is the overall message? What does it say about the product? What is the purpose in using the child? What message does this send? Why did they use Star Wars? What kind of people does this appeal to?

Morgan will be focusing her research and thought on how the commercial appeals to men versus women and what message the child sends. Brooke will be focusing on the overall message. Kristen will be focusing on what the message says about the product and why they used Star Wars.

We will all do our separate research and come up with some tentative answers to these questions by March 2nd. After that we will collaboratively talk about the answers and come up with some jointly. We will start working on the paper and have a rough draft completed by March 9th. We will also start working on our blog for the project and have it finished by March 12th. We will complete the final draft of the paper before the due date.

This is a very popular commercial, and worthy of analysis. . .especially with regards to its popularity. Why is this commercial so popular? You pose come good questions to guide your work. You also have reasonable responsibilities and time lines. I look forward to seeing your final product and am here to help you if you need it.